What services does ADZ offer?

We offer comprehensive advertising management including Meta Ads, Google Ads, LinkedIn Ads, creative strategy, analytics, and account-based marketing. Our India-based team serves clients across the US, UK, Canada, Australia, and India.

How is ADZ different from other ad agencies?

We combine India-based operational efficiency with global advertising expertise. Our data-driven approach, transparent reporting, and dynamic pricing model (INR for India, competitive USD/GBP rates for global clients) make us accessible without compromising quality.

Which markets does ADZ serve?

We serve clients in India, the United States, United Kingdom, Canada, Australia, and other English-speaking markets. Our team has deep expertise in both Indian and international advertising ecosystems.

How can I contact ADZ?

You can reach us at marketing@adzbe.com, call or WhatsApp +91 9353003539, or visit our Bengaluru office. Our registered office is in Anantapur, Andhra Pradesh.

What is ADZ's pricing model?

We offer transparent pricing based on campaign scope and complexity. Base prices are in INR for Indian clients. International clients see prices with a competitive markup. Contact us for a custom quote tailored to your needs.

Ad Attribution in a Privacy-First World: A Guide for Indian Advertisers

The privacy-first revolution is transforming digital advertising globally, and India is no exception. With iOS 14.5+ opt-in requirements, the phase-out of third-party cookies in Chrome, and India's evolving data protection laws, advertisers must rethink their attribution strategies.

The New Attribution Landscape

What Changed?

• Apple's App Tracking Transparency (ATT) reduced trackable iOS conversions by up to 40%

• Google's Privacy Sandbox is replacing third-party cookies

• Meta's Conversion API (CAPI) is now essential for accurate tracking

• India's Digital Personal Data Protection Act 2023 impacts data collection

Building a Privacy-First Attribution Framework

1. Server-Side Tracking

Implement server-side tracking using:

• Meta CAPI (Conversions API)

• Google Tag Manager Server-Side

• Your own tracking infrastructure

2. First-Party Data Strategy

Collect and leverage first-party data:

• Email-subscriber lists for customer match

• Website behaviour data with consent

• CRM data integration

• Loyalty program data

3. Modelling and Estimation

When individual-level tracking is unavailable:

• Use Meta's aggregated event measurements

• Implement Google's enhanced conversions

• Leverage modelled attribution in analytics platforms

Tools for Indian Advertisers

Meta Conversions API: Free, essential for accurate Meta tracking

Google Tag Manager: Free server-side container option

GA4: Free with modelled data capabilities

Triple Whale or Northbeam: Paid but comprehensive

The Future

Privacy compliance isn't just about regulation — it's about building trust. Indian consumers are becoming more privacy-conscious. Advertisers who transparently collect and use data will have a competitive advantage.