What services does ADZ offer?

We offer comprehensive advertising management including Meta Ads, Google Ads, LinkedIn Ads, creative strategy, analytics, and account-based marketing. Our India-based team serves clients across the US, UK, Canada, Australia, and India.

How is ADZ different from other ad agencies?

We combine India-based operational efficiency with global advertising expertise. Our data-driven approach, transparent reporting, and dynamic pricing model (INR for India, competitive USD/GBP rates for global clients) make us accessible without compromising quality.

Which markets does ADZ serve?

We serve clients in India, the United States, United Kingdom, Canada, Australia, and other English-speaking markets. Our team has deep expertise in both Indian and international advertising ecosystems.

How can I contact ADZ?

You can reach us at marketing@adzbe.com, call or WhatsApp +91 9353003539, or visit our Bengaluru office. Our registered office is in Anantapur, Andhra Pradesh.

What is ADZ's pricing model?

We offer transparent pricing based on campaign scope and complexity. Base prices are in INR for Indian clients. International clients see prices with a competitive markup. Contact us for a custom quote tailored to your needs.

Google Performance Max: Advanced Strategies for Global Campaigns in 2026

Google Performance Max (PMax) has revolutionised how advertisers approach cross-channel campaign management. In 2026, PMax is more powerful than ever, especially for businesses targeting both Indian and global audiences.

Understanding Performance Max

PMax is Google's AI-powered campaign type that runs across all Google channels — Search, Shopping, Display, YouTube, Discovery, and Gmail — from a single campaign. For Indian businesses going global, this is a game-changer.

Key Strategies for 2026

1. Asset Group Optimisation

Create separate asset groups for different markets. An asset group targeting Indian audiences should use:

• Hindi and English ad copy

• India-specific imagery (festivals, local landmarks)

• Localised CTAs

2. Audience Signals

Feed PMax with high-quality audience signals:

• Customer match lists from your CRM

• Website visitor retargeting lists

• In-market segments relevant to your industry

• Custom intent audiences based on high-performing keywords

3. Budget Allocation

• Allocate 30-40% of your Google budget to PMax

• Use portfolio bid strategies across PMax and standard campaigns

• Set ROAS targets based on historical performance

Local vs Global Campaign Structure

For Indian businesses targeting multiple countries, we recommend:

• One PMax campaign per country or region

• Consolidated PMax campaign for similar markets (UK, US, Canada)

• Separate asset groups for Hindi vs English audiences within India

Measuring Success

Track these KPIs beyond basic metrics:

• Impression share by country

• Asset group performance breakdown

• Cross-channel attribution

• New customer acquisition cost

Key Strategies for 2026

1. Asset Group Optimisation

Create separate asset groups for different markets. An asset group targeting Indian audiences should use:

• Hindi and English ad copy

• India-specific imagery (festivals, local landmarks)

• Localised CTAs

2. Audience Signals

Feed PMax with high-quality audience signals:

• Customer match lists from your CRM

• Website visitor retargeting lists

• In-market segments relevant to your industry

• Custom intent audiences based on high-performing keywords

3. Budget Allocation

• Allocate 30-40% of your Google budget to PMax

• Use portfolio bid strategies across PMax and standard campaigns

• Set ROAS targets based on historical performance

Google Performance Max: Advanced Strategies for Global Campaigns in 2026

Understanding Performance Max

Key Strategies for 2026

1. Asset Group Optimisation

2. Audience Signals

3. Budget Allocation

Local vs Global Campaign Structure

Measuring Success

Related Articles

Google Shopping Ads Optimisation for Indian E-Commerce Brands

DoubleVerify brings AI ad optimization to Meta and TikTok - Stock Titan

Integrate social media ad data to unlock marketing growth. - Adobe for Business

Google Performance Max: Advanced Strategies for Global Campaigns in 2026

Understanding Performance Max

Key Strategies for 2026

1. Asset Group Optimisation

2. Audience Signals

3. Budget Allocation

Local vs Global Campaign Structure

Measuring Success

Related Articles

Google Shopping Ads Optimisation for Indian E-Commerce Brands

DoubleVerify brings AI ad optimization to Meta and TikTok - Stock Titan

Integrate social media ad data to unlock marketing growth. - Adobe for Business